INDIA

The mobile based technology emphasises on 90 days mobile linkage (ML) between the organisation and the consumer and thus named as 90 ML. How does it work? Let us look at the examples of ehxibitions and trade shows where thousands of people visit many stalls but only about 10 per cent might be worth pursuing as leads to convert into customers. The solution 90 ML helps exhibitors/service providers narrow down to this target by giving scratch cards to every walk-in. Later, only those individuals who are really interested in the product can send a message using the card. The 90ML solution, thus, build a remote engagement bridge between a brand and customers and the bridge remains active for 90 days. Once a customer establishes contact with the marketer important information on product, services, market trends in the form of SMS, Voice Call, MMS or a WAP Link can be disseminated. The cards can also be innovatively designed and developed in any shape according to a brands need. Netcore which carries an experience of doing 35 million SMS’s per day, analysed that 90 days is the period within which sales conversions happen. Speaking to Deccan Herald, Netcore Solutions CEO Abhijit Saxena says, “Mobile advertising is an integral part of a brand’s marketing campaign today. Wherein relevance is the key for customers, futile efforts like sms blast-in methodology will be of not much use.” Companies adopting the 90ml technology can also aim at making their campaigns more responsive and measurable vis- a- vis traditional sms blast-in data base, he said. [More]
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